‘My Garden’ app

Art Direction | Illustration | Graphic Design

Client:
Arroyo Foundation Conservancy

Info:
Everything plays a part; anything can make a difference.

My Wild World is designed to help users identify and understand factors influencing wildlife presence, providing better ecological descisions at home.

Team:
Joonhee Park and Tim Le (Interaction Designers), Alexandra Lobster Aragoste (3D Modeler)

Process:
Collaborating throughout the entire process, working together on field research, collecting reference images, ideation, color sketches, and bi-weekly meetings with client and researchers.

Poster for Los Angeles Union Station. Exhibition dates: September 2025

Process Continued:

Collecting reference photos during field research in parcels and museums focused on preservation and native wildlife. Further research in migration data provided by researchers and identifying limitations in competing apps also focusing on community and biodiersity.




Exploration of rough sketches of ideation, shape language, taking into account of reference material as seen previously. 
Rough sketches storyboarding userflow are also taken into account.

When character designing sprites and and layout, we looked to video games involving terraforming and caretaking as well as virtual and augmented reality.



Color and shape design is finalized.

Color palette replicates season and ecosystem.
(ie: Mediterranean, Fall/Summer = Warmer, Saturated hues).

Polygraphic silhouettes combined with analog textures allows for clarity in varying scales. 

Analog texture, replicating gouache and colored pencil, to create visual interest and give form to silhouette with subtle shadow shapes.

Combing these two to visually emphasize the intersection between art, nature and technology.